ABCs of Freelance Writing: U is for Upfront Payment
I’ve written about the sticky subject of collecting money from difficult clients before. In an article I wrote for Small Business Bonfire, I shared some ideas I had for getting deadbeat clients to pay up. But today I’d like to talk about one way you, as a freelance writer, can avoid dealing with deadbeats entirely.
It’s called an upfront payment.
And it’s glorious.
Tips for Collecting Upfront Payments
Create a fee schedule for your most popular services.
First things first, establish freelance writing fees so you’re not wasting time debating what to charge. Most of my pre-pay clients are in a hurry to get a job done, and having a rate sheet expedites the process.
Choose between full and partial upfront payments.
When it comes down to it, you have a couple of pre-pay options: you can bill for a fraction of the invoice upfront, or you can bill for the entire cost of services. I’ve done both, but I tend not to split invoices under $200.
Explain your upfront payment policy.
New clients may need to be reassured that you’re not going to leave them high and dry after you’ve got their money. Explain your entire process in writing (preferably in a contract) before any money changes hands. Confirm your commitment to the deadline and be clear about what happens if the customer is not satisfied with the work or requests revisions.
Offer immediate Payment processing.
I bill with Freshbooks because it enables me to send invoices and statements immediately via email. I can collect payments through my PayPal account, making it possible for me to accept a job, bill the client, receive payment, and begin work on a project in a matter of minutes. Freshbooks even has an arrangement with PayPal where you can opt to waive the standard PayPal fees and select a flat rate fee per transaction for $.50. That’s pretty sweet, because those percentage-based PayPal fees can seriously eat into your profits if you use it a lot.
Never miss a deadline.
The thing about charging for work upfront is that you have to be able to deliver consistently. If you aren’t committed to delivering the finished product when promised, you’ll have a hard time maintaining a solid business relationship with your clients.
Deliver your best work.
Think of the upfront payment scenario like a transaction at your local electronics store. As a customer, you expect to walk away with a solid product that lives up to the claims on the packaging. Your clients feel the same way about your writing. When a client pays upfront, there’s a greater expectation for you to get the job done right the first time.